"Now
that you've read 'How to Make a Gazillion Dollars on the Internet in
5 Minutes', Why Don't You Become an Affiliate and Make Tons of Money
Promoting It?!"
It's at
this point when our good friend Hank gets off track.
You see,
there's nothing wrong with authors of Internet marketing materials promoting
their affiliate programs in their books. Heck, they'd be stupid not
to.
However,
there is something wrong when all the "Hanks" of this world
(the people who are just getting started on the Internet) decide that
they need to become affiliates of such products and make them their
primary marketing focus.
"Why?"
you ask.
Because
if the "Hanks" jump on the Internet marketing bandwagon right
off the bat, chances are slim that they'll ever find their own niche
in the vast online marketplace. And not developing your own niche is
one of the surest ways to sabotage your business before it even begins.
Let's take
Hank, for example. If Hank decides that his business is going to focus
on promoting other Internet marketer's products, let's look at what
all he has going against him?
Well first
off, the competition is fierce. Not only is Hank competing against the
Internet marketing gurus themselves (the creators of the products he's
promoting), he's also competing against all the other "Hanks"
who decided to promote Joe Guru's product.
This, by
the way, is not a good formula for success.
A much
better idea would be to do what Jim did. Now unlike Hank, Jim is a real
person. He's actually Jim Nelson of JuggleNow.com. (Here's his URL:
http://www.jugglenow.com)
Also unlike
Hank, Jim set himself apart from the crowd by marketing products to
a niche group of people where the competition was much less fierce.
And if you think there aren't enough jugglers out there to support a
site like this, think again!
After only
14 months online, Jim is seriously thinking about retiring from his
full-time job in the not-too-distant future. For so many people, that
is a dream that will never be realized.
So here's
the ultimate question...are you a Hank or a Jim? (By the way, even if
you're name happens to be Hank, you can still be a Jim for the purposes
of this article.) ;-)
My hope
is that you'll be a Jim, and I promise there are enough niche markets
out there to go around. If you don't believe me...here's another example
of a friend of mine who's first site had nothing to do with Internet
marketing...
http://www.fundyourflying.com
This site
is brand new but the potential is HUGE because there are literally thousands
of new people trying to become pilots every year! And this is just one
product. He has an entire line of products just waiting to be developed
and rolled out to this niche group.
What's
to stop you from doing the same thing in a niche that interests you?
(Answer: NOTHING!)
In the
end, my hope is that by using the sites above as examples, you'll be
able to think of new and unique ways to "Get your own stinkin'
niche!"
Ryan Deiss
has made a career for himself on the Internet by creating products that
make people say, "Why didn't I think of that?" Some of his
products include:
Opt-In Automator --> http://www.OptInAutomator.com
Pop-Up Rotator --> http://www.PopUpRotator.com
"The Great Ezine Experiment" --> http://www.EzineExperiment.com
Ryan also
publishes the "Webs Worth Watching" Newsletter which you can
check out at --> http://www.SiteSightings.com
