Most Internet
marketing software is geared towards PC users - meaning it can only
run on a PC that is running a Windows operating system. A MAC uses
a different type of operating system.
Software products that run under Windows end with .EXE. A MAC cannot
read a .EXE type application without some special software
that runs on the MAC and
emulates a Windows environment. This is expensive software and most MAC users
hate to run software in this mode.
If
you are selling a product, are you catering to MAC users as well
as PC users? If not, maybe you should. Why intentionally exclude
25% of your potential
market
by not having your product MAC friendly?
Here
are some things to think about to make your site and/or product MAC
friendly.
- On
your website, make sure you indicate that your product is or is
not MAC compatible. State it up front on your sales page.
Don't make the MAC
visitor hunt down a compatibility statement. Make it visible.
The last thing you want is for them to buy your product
and then ask for a refund when they
find out they can’t use it. Ex:"PC
and MAC compatible" OR "PC Only"
- If
you are selling an ebook, offer it in a MAC compatible format like
Adobe Acrobat PDF. Many of the ebook compilers generate .EXE
files which are not
compatible with MAC’s.
- If
you offer bundled products, make sure they are MAC compatible as
well. I learned this the hard way. My ebook is in PDF format,
but the product I
bundled for the Gold Edition was not.
- If
you offer bonuses, make sure they are MAC compatible.
- If
you are selling a piece of software, consider making it web-based.
Instead of someone downloading it to their computer, they access
it via a web-page.
This makes it generic to a PC or MAC user.
It does
require the product to be developed as a web-based product and will
require a logon function, and could increase your bandwidth requirements,
but does open you up to a bigger target audience. Something to consider.
If you follow these simple guidelines, you’ll expand your target market
and hopefully make more money.
Rick Adams
is editor of The Online Blunder Buzz Ezine. Each
week 1-2 stories are highlighted with stories of "what not to
do." A savvy marketer knows that you can learn from other’s
mistakes and save your time and money.
http://www.onlineblunderbuzz.com
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