The True Secret
of Internet Success
By David Garfinkel
(c) David Garfinkel - All Rights reserved
=====================================
What if there were a formula you could use to replicate the
success of the most successful Internet entrepreneurs?
There is. It's called "modeling." Or, as my copywriter friend
Don Hauptman calls it, "creative emulation." Others call it
"templating."
It means drawing from the successful techniques others have
used in order to make yourself more successful.
By the way, what I'm about to share with you is different from
plagiarism, and that's vitally important.
We're not talking about stealing, or word-for-word copying of
someone else's words. Let me give you an example.
If you happened to see the film comedy "Simone," you'll know
what I'm talking about. Simone was a computer-generated image
of a female movie star. She had a little bit of Grace Kelly in
her face; a little bit of Whitney Houston in her voice; a
little bit of Lauren Becall in her mannerisms; and so on.
Because she took the best from the best - she became an
overnight success!
That's modeling. Finding winning qualities in others and
including one or more of these qualities in your new and
unique creation.
The practice of modeling what others have done has been going
on for a long time. The Northeast of the United States is
known as New England - named after, of course... England!
Napoleon Hill wrote an international best-selling book called
"Think and Grow Rich." Dottie and Lilly Walters wrote a book
many years later called "Speak and Grow Rich."
Same idea... successful book!
How can you use this technique in your Internet marketing?
1) Use modeling with headlines.
The headline makes up 80 to 90 percent of the sales
effectiveness of your Web page. Reinventing the wheel is
chancy. Modeling your headline after another proven headline
gives you a much greater chance of success.
For example, an old headline that has proven itself over and
over is "The Secret of Making People Like You." Let's model
a
new headline on the old one.
Suppose you knew how to get pay-per-click search engine
traffic at lower prices and you had an ebook on that subject.
You could use this headline: "The Secret of Slashing Costs and
Doubling Traffic with Pay-Per-Click Search Engines!"
2) Use modeling with Web site graphic design.
Most Web sites are designed to please the designer who created
them - or to boost the ego of the Web site owner.
But the Web sites that sell have a clean, streamlined and
focused look that keeps the reader's eye on the sales message.
Just look at Web sites that sell.
Anything by Jim Edwards, Yanik Silver, Joe Vitale or Mark
Joyner has the look and feel that puts money in the bank. Use
the same text width, typefaces, colors of margin areas, and
other design elements that the winners use, and your site will
be a winner, too.
3) Use modeling with copy itself.
Many years ago, when I was still learning how to write killer
copy, I used to take old sales letters with proven track
records and copy them word for word, by hand.
Why? To get the feeling for good copy into my muscle memory.
To model it by actually doing it.
It's not a bad idea for you to do the same thing yourself. Or,
if you won't do that, then at the very least study successful
copy (in print or on the Web) to see how it's put together.
Notice the following: which phrases are used; what order the
information is presented in; how testimonials are used; how
subheads are used; and what language is used to close the
sale.
To sum up, it's been said that success leaves clues. One of
the biggest clues is in the way successful people do things.
Certain approaches, styles, looks, words and phrases work.
Learn what they are; learn how to use them; put them to use;
and watch your results move up to a whole new level.
=============================================== David Garfinkel is
the co-author of the NEW "eBook Secrets Exposed": How to Make
MASSIVE Amounts of Money - In Record Time - With Your Own eBook! WHY
are some people getting positively RICH selling ebooks?
Click Here Now ==> http://www.ebooksecretsexposed.com
